{"content":[{"content":{"params":{"text":"

Nadia suggests using a variety of channels to advertise the products. Choose the correct type of media from her statement about it.<\/span><\/em><\/p>\n"},"library":"H5P.AdvancedText 1.1","subContentId":"a1bd90d5-b716-471d-842e-63418176fe36"},"useSeparator":"auto"},{"content":{"params":{"introPage":{"showIntroPage":false,"startButtonText":"Starte Quiz","introduction":""},"progressType":"dots","passPercentage":50,"texts":{"prevButton":"Zur\u00fcck","nextButton":"Weiter","finishButton":"Beenden","textualProgress":"Aktuelle Frage: @current von @total Fragen","jumpToQuestion":"Frage %d von %total","questionLabel":"Frage","readSpeakerProgress":"Frage @current von @total","unansweredText":"Unbeantwortet","answeredText":"Beantwortet","currentQuestionText":"Aktuelle Frage"},"disableBackwardsNavigation":false,"randomQuestions":false,"endGame":{"showResultPage":true,"showSolutionButton":true,"noResultMessage":"Dein Ergebnis:","message":"","overallFeedback":[{"from":0,"to":100}],"solutionButtonText":"L\u00f6sung anzeigen","retryButtonText":"Wiederholen","finishButtonText":"Beenden","showAnimations":false,"skippable":false,"skipButtonText":"Skip video"},"override":{"checkButton":true},"questions":[{"params":{"answers":[{"text":"

Broadcast media<\/strong> \u2014 TV and radio commercials, product placement<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Print media <\/strong>\u2014 newspapers, magazines, classified ads<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Out-of-home media<\/strong> \u2014 billboards, signage, bus-stop ads<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Social media<\/strong> \u2014 Facebook, Instagram, hashtags<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Online media<\/strong> \u2014 pop-ups, landing pages, web banners<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Show tip","scoreBarLabel":"Score","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"confirmCheck":{"header":"Beenden?","body":"Bist Du sicher, dass Du beenden m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Bist Du sicher, dass Du die Aufgabe wiederholen m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"},"question":"
Here, we focus on the opportunities of potential customers seeing our products. The images must also be placed high up. And we won\u2019t book something in the middle of nowhere!<\/p>\n"},"library":"H5P.MultiChoice 1.10","subContentId":"3446381e-d4a5-4d6b-a545-d71b02709186"},{"library":"H5P.MultiChoice 1.10","params":{"question":"
We need to analyse the audience share first, before we can make a final decision on where to advertise.<\/p>\n","answers":[{"text":"
Broadcast media<\/strong> \u2014 TV and radio commercials, product placement<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Print media <\/strong>\u2014 newspapers, magazines, classified ads<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Out-of-home media<\/strong> \u2014 billboards, signage, bus-stop ads<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Social media<\/strong> \u2014 Facebook, Instagram, hashtags<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Online media<\/strong> \u2014 pop-ups, landing pages, web banners<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Show tip","scoreBarLabel":"Score","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"confirmCheck":{"header":"Beenden?","body":"Bist Du sicher, dass Du beenden m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Bist Du sicher, dass Du die Aufgabe wiederholen m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"}},"subContentId":"c0d0d6e6-ebad-4053-a6ef-f1861449696a"},{"library":"H5P.MultiChoice 1.10","params":{"question":"
The most important criterion here is the engagement rate. The more people like, share and comment on posts, the better for us. We also have to make sure the followers are real and not fake, of course.<\/p>\n","answers":[{"text":"
Broadcast media<\/strong> \u2014 TV and radio commercials, product placement<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Print media <\/strong>\u2014 newspapers, magazines, classified ads<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Out-of-home media <\/strong>\u2014 billboards, signage, bus-stop ads<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Social media<\/strong> \u2014 Facebook, Instagram, hashtags<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Online media <\/strong>\u2014 pop-ups, landing pages, web banners<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Show tip","scoreBarLabel":"Score","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"confirmCheck":{"header":"Beenden?","body":"Bist Du sicher, dass Du beenden m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Bist Du sicher, dass Du die Aufgabe wiederholen m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"}},"subContentId":"fbd1c456-375e-45aa-8e13-053ca04a0b23"},{"library":"H5P.MultiChoice 1.10","params":{"question":"
The key criterion is site traffic. If there aren\u2019t many visitors, we won\u2019t consider advertising here.<\/p>\n","answers":[{"text":"
Broadcast media<\/strong> \u2014 TV and radio commercials, product placement<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Print media<\/strong> \u2014 newspapers, magazines, classified ads<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Out-of-home media<\/strong> \u2014 billboards, signage, bus-stop ads<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Social media<\/strong> \u2014 Facebook, Instagram, hashtags<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Online media<\/strong> \u2014 pop-ups, landing pages, web banners<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Show tip","scoreBarLabel":"Score","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"confirmCheck":{"header":"Beenden?","body":"Bist Du sicher, dass Du beenden m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Bist Du sicher, dass Du die Aufgabe wiederholen m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"}},"subContentId":"234dafe9-d7dd-4b12-bea3-f8bb7211c20c"},{"library":"H5P.MultiChoice 1.10","params":{"question":"
We focus here on circulation. It has to be high and our consumers have to read them.<\/p>\n","answers":[{"text":"
Broadcast media<\/strong> \u2014 TV and radio commercials, product placement<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Print media <\/strong>\u2014 newspapers, magazines, classified ads<\/div>\n","correct":true,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Out-of-home media<\/strong> \u2014 billboards, signage, bus-stop ads<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Social media<\/strong> \u2014 Facebook, Instagram, hashtags<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}},{"text":"
Online media<\/strong> \u2014 pop-ups, landing pages, web banners<\/div>\n","correct":false,"tipsAndFeedback":{"tip":"","chosenFeedback":"","notChosenFeedback":""}}],"behaviour":{"enableRetry":true,"enableSolutionsButton":true,"enableCheckButton":true,"type":"auto","singlePoint":false,"randomAnswers":false,"showSolutionsRequiresInput":true,"disableImageZooming":false,"confirmCheckDialog":false,"confirmRetryDialog":false,"autoCheck":false,"passPercentage":100,"showScorePoints":true},"overallFeedback":[{"from":0,"to":100}],"UI":{"checkAnswerButton":"\u00dcberpr\u00fcfen","showSolutionButton":"L\u00f6sung anzeigen","tryAgainButton":"Wiederholen","tipsLabel":"Show tip","scoreBarLabel":"Score","tipAvailable":"Tip available","feedbackAvailable":"Feedback available","readFeedback":"Read feedback","wrongAnswer":"Wrong answer","correctAnswer":"Correct answer","shouldCheck":"Should have been checked","shouldNotCheck":"Should not have been checked","noInput":"Please answer before viewing the solution"},"confirmCheck":{"header":"Beenden?","body":"Bist Du sicher, dass Du beenden m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Beenden"},"confirmRetry":{"header":"Wiederholen?","body":"Bist Du sicher, dass Du die Aufgabe wiederholen m\u00f6chtest?","cancelLabel":"Abbrechen","confirmLabel":"Best\u00e4tigen"}},"subContentId":"0962e486-5671-40b3-985c-2699b77e4fea"}]},"library":"H5P.QuestionSet 1.13","subContentId":"4bd65f33-cbbf-4dc3-9357-b8e8b4173d1d"},"useSeparator":"auto"}]}

4. Making use of old and new

2. Making use of old and new

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