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The listening exercises in Business Spotlight Übungsheft (p. 5) are based on the article “A Brit in America” (Names & News, p. 8). Here, we provide you with the audio file and transcript.
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A Brit in America
Emma Tucker had a bluntunverblümt; hier: deutlichblunt message for her staff of journalists and editorRedakteur(in)editors at The Wall Street Journal (WSJ): “We don’t want to be the German car industry of news publishing.” found sth.etw. gründenFounded in 1889, the Journal is a highly respected American business publication. Tucker has been its editor-in-chiefChefredakteur(in)editor-in-chief since early 2023 and has been making big changes to help the newspaper modernize and adapt to a changing media industry.
Tucker, 57, grew up in England. She has lots of experience in journalism, starting her career as a trainee at the Financial Times. She used to be the chief editor of The Sunday Times in Britain — which, like WSJ, is owned by News Corp, the media group founded by Rupert Murdoch. As a BritBrite/BritinBrit in the U.S., however, Tucker has had a lot to learn about America’s political system and its biggest companies.
Like many newspapers, WSJ has face sth.etw. gegenüberstehenfaced falling print circulationAuflagecirculation and strong competitionWettbewerb, Konkurrenzcompetition. As most of its subscriberAbonnent(in)subscribers are older and male, however, Tucker sees women and younger generations as a market of potential new readers. “We need to make our journalism more accessiblezugänglich, verfügbaraccessible without, in any way, dilute sth.etw. verdünnen; hier: minderndiluting the standards or integrity of the reporting,” she told The New York Times. “And I think it’s possible to do both.”