Business Spotlight Plus 1/2023: Hörverständnis

    Medium US
    Mikaila Ulmer in front of her lemonade on a shelf in a grocery store
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    The listening exercises in Business Spotlight Plus (p. 5) are based on the article “Sweet success” (Names & News, p. 9). Here, we provide you with the audio file and transcript.

    Sweet success

    At the age of four, Mikaila Ulmer opened a lemonade stand. She wanted to use the money she made to help save honeybees. Since then, Ulmer’s lemonade has gone from a sidewalk (US)Gehwegsidewalk in her hometown of Austin, Texas, to grocery storeLebensmittelgeschäftgrocery stores around the country. The 18-year-old is the founderGründer(in)founder and CEO (chief executive officer)Geschäftsführer(in)CEO of Me & the Bees Lemonade. She started the company after presenting her business idea on the reality TV show shark tankHaifischbeckenShark Tank in 2015, winning a $60,000 investment.

    Data shows that Black women are the fastest-growing group of entrepreneurs in America — at least in part, because they’re often to deny sb. sth.jmdm. etw. verweigern; hier: jmdm. etw. vorenthaltendenied advancementAufstiegadvancement in established companies. Ulmer, however, seems to be a born entrepreneurUnternehmer(in)entrepreneur. “Being my own boss and being able to make my own money was important to me,” she told CNBC. “I realized how fun it was to sit behind the stand and to run sth.hier: etw. betreibenrun it. That is why I decided to keep on going.”

    With her company, Ulmer is still saving honeybees, and she believes all business leaders need a social mission. “[My] generation is more likely to buy from a company that does good in the world,” she says.